Welcome to Carolina Chip's Lure Company

Custom built fishing lures are the ultimate in fishing tackle. We are a small custom shop located in Auburn Hills, Michigan and with our roots deeply seated in the Carolina's.

Carolina Chip's Lure Company specializes in the finest handmade fishing lures serving the professional bass fishing arena, tournament anglers as well as the everyday angler.

There's nothing quite like having a lure made by a craftsman with three generations experience! But there's a lot more to a custom lure than just a bit of personalization.

A custom handmade crankbait  offers every angler the opportunity to approach the water with something new and personalized for their fishing setting.

Carolina Chip's fishing lures will give you the confidence and opportunity to catch more fish!

FEATURED IN ALL OF THESE FINE PUBLICATIONS

Gary Yamamoto Inside Line- Bassmaster Magazine

The Quality Difference On A CCLC Lure:

I could not imagine a better paint job on my lures, even if I had sent them to Picasso himself!"   

- R. Ray, Largo Florida

BASS EXPERT TESTED

"Just returned from the trip to Canada and everyone had a great time.
I I did take along one of your round-lip Avenger crank bait (I had put the others in Ray’s tackle bag for him to use) and had an opportunity to test it out. The action on the lure was fine; it ran true and even despite the wind…caught some good fish. The bottom line is – you have a fine bait and it does produce. Matter of fact, I strongly recommend that you pack up a bag of those lures and take them up to where we went.."

-Jim Kientz, Executive Director, Ray Scott Outdoors
 

Watch Our Lures In Action

On Michigan's Lk. St Clair With FLW Pro Scott Dobson